What is the legal ground to process your personal data? Please be aware that many of these recipients have an independent right or obligation to process your personal data as controllers. We may from time to time also share personal data with independent third parties, such as Advertising Partners, media agencies and electronic communication providers. H&M Group is always fully responsible for its suppliers. For the same reason, personal data is also shared with suppliers carrying out certain tasks exclusively on our behalf, such as data analytics and marketing content creation.

We may share your personal data within the H&M Group whenever necessary to fulfil the intended processing purpose. We also collaborate with Rakuten for affiliate (influencer) marketing and to drive traffic to our web sites.Įach Advertising Partner is responsible for their part of the processing as controllers, including (if any) transfers of personal data to non-EEA countries.

The purpose is to measure the impact of the ad and to enable ad billing.

We may also link this data through the various devices you use, as well as process data about the ads for example, if you clicked on an ad and then made a purchase. This ensures your data is scrambled in a manner that makes it unreadable to anyone other than the recipient for the explicit given purpose. We take our responsibility to protect the personal data of our customers very seriously and would like to reassure you that this personal data is handled in a secure manner using a technique called hashing. If no match is found your data is securely destroyed. If a match is found, you will receive promotional and relevant content in your feed or search engine. In order to do this, your data is matched with the database of the third party. The purpose is to show relevant ads to you on third party websites and apps. We may share this information and a customer identifier, e.g., an encrypted email address or device id, with third parties such as Facebook and Google. To be able to choose the content that fits your interests, we can use information obtained from you when you signed-up for newsletter or created an account or made a purchase with us. Our Advertising Partners enable us to identify and engage with the right target audience, to create and distribute personalized marketing content across platforms and services. H&M Group collaborates with Advertising Partners, such as Facebook, Instagram, Snapchat, Pinterest and Google. Read more about cookies and other tracing technologies in the Cookies' section of this Privacy Notice. H&M Group collaborates with advertising partners such as Facebook, Instagram, Snapchat, Pinterest and YouTube for advertising on social networks and with Google for online advertising networks such as Google Ads and Google Marketing Platform.Īdvertising partners use cookies and similar technologies to trace your usage of our websites and services by accessing data stored on your device or in apps.

We will never retrieve, use, and store personal data from data brokers or other external sources nor having access to such data for pursuing a marketing purpose unless we explicitly say so. We only use data obtained directly from you, when you created your account, shopping with us, subscribing to newsletters or engaging with us in any other way. Please read more about our Advertising Partners below. To be more efficient in our marketing communication we collaborate with different social media, search engine and advertising network providers ('Advertising Partners'). To optimize online customer experience, we provide you with personalized ads and promotions resulting from algorithmic analysis and predictions of your preferences, interests, and behavior. Please take note that all communication channels might not be available in your market. We will use your personal data to generate and send ads and promotions, including style and shopping recommendations, notifications, information, surveys, and invitations through multiple communication channels.Īds, promotions, and other direct marketing communication will be distributed according to your preferences through e-mail, text messages, as well as displayed in your mobile app, social media channels or web browser.

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